You Can Now Shop on Instagram — Here’s How It Works
Oh sh*t, shopping on Instagram just got even easier. As of today, Instagram users in the U.S. will be able to buy items from over 20 different brands directly from the photo-sharing app, Buzzfeed News reports. Prior to this, people would tap on a product to shop, which would then take them to an external website to finish checking out. In the future, though, this method could very well become obsolete.
The beauty brands initially involved in the invite-only beta test includes Anastasia Beverly Hills, ColourPop, Huda Beauty, KKW Beauty, Kylie Cosmetics, M.A.C., NARS, NYX Cosmetics, and Ouai. As for how it actually works, users simply have to click on a product tag from one of the aforementioned partnering brands, which will make a “Checkout on Instagram” option appear. After clicking, they’ll then be able to select a color and size should they need to. After entering all contact, shipping, and credit card info, that’s that. Instagram will then save your information for future orders, but you can add a specific pin for purchases to make the transactions more secure.
An Instagram spokesperson told Buzzfeed News that users can only purchase one item at a time via the app, but added that the team is looking for additional ways to improve the shopping experience, which includes multi-item purchasing. It’s also worth noting that currently this is a mobile-only feature, so it won’t work on your desktop version of Instagram. The same spokesperson told Buzzfeed news that shoppable posts will be treated like any other and won’t be given more priority or visibility.
To be a part of the shoppable feature, brands pay a small (undisclosed) fee to Instagram, which covers its purchase protection policy. This policy simply means that if something is lost or damaged while being shipped, Instagram will cover the refund cost rather than the merchant.
Needless to say, this is super-exciting news for not only Instagram but for brands hoping to spike sales on social media. To start shopping, simply update your app and go for it.
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