Urban Decay’s New “Stay Naked” Makeup Collection Is Coming — Here’s Everything We Know

As for the Vice Lip Chemistry Lasting Glassy Tints, it will include twelve shades of super-shiny — but never sticky — featherlight lip tint that are vegan and react to your body’s pH, thereby creating your own customized shade that suits your skin tone. You can choose from colors like baby-pink, coral, cherry-red, and more, with each looking a bit different on everyone. Each tint comes in a futuristic copper tube and will cost you $22.

Courtesy of brand

The Stay Naked Collection drops on urbandecay.com on July 10, and then in Ulta stores and on ulta.com come July 21. Then, on July 29, you can snag it on sephora.com, macys.com, nordstrom.com. Once August 1 roles around, it will also be available in stores at Macy’s, Belk, Nordstrom, Sephora, and JCPenney.


This story was originally posted on June 4, 2019.

OG Urban Decay fans might remember that the brand launched its best-selling Naked Skin Foundation in 2012, not long after the booming success of its Naked2 eye shadow palette (the latter of which is worth mentioning landed an Allure Readers’ Choice award three years in a row). Now, though, after roughly seven years, it seems a new Naked-inspired range is in the pipeline: the Stay Naked Weightless Liquid Foundation.

We have none other than @TrendMood1 to thank for this exciting update, which it revealed on its grid late Monday night. The post in question features a shot of four of the sleek-looking foundations in varying shades: one deep, two mediums, and one fair. That’s far from the best part, though. It also includes a sneak peek at all of the different shade names, and from what we can tell, there’s a full 50 in the lineup. (For reference, the first Naked Skin Foundation has 27 shades in its range.)

Naturally, fans are over the moon about this news, leaving comments on the announcement post like, “That packaging looks luxurious af for a UD product,” “the dark shade omggggg😍,” and “Okayyy I see u urban decay 😍.” There were countless other comments from fans regarding the deep-dark shade in the photo, as well as messages about the chic packaging. Overall, the general consensus is people are super-pumped about this upcoming launch — and so are we.

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