The Ordinary Debuts Its First-Ever Face Mask — and It’s $12

For the many serums, cleansers, retinoids, and assorted lotions that The Ordinary has launched over the years, the brand has never released a face mask. (We were shocked, too.) Thankfully, everyone’s favorite affordable skin-care brand is here to rectify that with The Ordinary Salicylic Acid 2% Masque, a clay-based treatment that clocks in at just $12.

The Deciem-owned brand is beloved for its focus on quality active ingredients at accessible prices. Here, we’ve got a clay and vegan charcoal, in addition to acne-targeting workhorse salicylic acid. Sensitive skin pals, keep in mind that the formula does contain added fragrance.

As seen in the swatch above, the mask is the dark black color we’ve come to expect from other charcoal-based formulas. The brand recommends applying it to cleansed skin once or twice a week. You’ll leave the creamy mask on skin for 10 minutes, then rinse off and continue with your skin-care routine. The goal is to melt excess oil from pores and leave skin feeling smooth and fresh — not tight or stripped as with some hardening charcoal masks.

If previous product drops are any indication, this mask is going to sell out in seconds (and then proceed to leave me sulking in a corner while all my skin-care friends test it on Instagram.) The Ordinary Salicyclid Acid 2% Masque drops on theordinary.com on May 29 — you can sign up on the site for an email reminder — and on July 9 at sephora.com.


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