Kylie Jenner Just Applied for the “Kylie Baby” Trademark
Kylie Skin hasn’t even launched yet, but Kylie Jenner is already thinking ahead to the next business venture. In addition to her new skin-care line and her hugely successful makeup brand, Kylie Cosmetics, it appears Jenner has been inspired by motherhood (and, you know, money) to start working on products for babies — and yes, that includes beauty products.
Refinery29 reports that on May 9, just one day before officially announcing Kylie Skin, Jenner’s corporation applied for 18 trademarks under the names “Kylie Baby” and “Kylie Baby by Kylie Jenner.” Why 18? Because didn’t trademark applications have to be filed for different product categories, and Jenner is basically looking to take over the entire baby-product industry.
Two of the trademarks — one under each version of the brand names — suggests Jenner is interested in developing and selling skin, hair and even nail-care products for little ones. The list includes intended items includes moisturizers, cleansers, oils, bath and shower gels, shampoo, condition, and body powder — pretty typical baby-care items. But Jenner has also included a few types of products not typically associated with the infant set, like skin serums, fragrances, hair-styling products, and both nail polish and nail polish remover.
Although Jenner is best known as a beauty mogul, this new baby enterprise will apparently include much more than topical personal-care items. The applications cover a wide swathe of product types, from home to apparel to nutrition. Among the categories listed: rompers, shoes, dress-up costumes, cribs, changing mats, bed linens, baby carriers, diapers, diaper bags, strollers, car seats, bottles, breast pumps, pacifiers, baby formula, and ever so much more. And one of the applications is “retail store services” and “providing information about commercial business and commercial information via the global computer network” — in other words, a website to sell all of the above.
Unfortunately, if Jenner wants kyliebaby.com as her URL, it’s currently taken by a Chinese company called Yíng Bótōng, which has filled it with flashy gif ads for gambling. The URL kyliebabybykyliejenner.com, however, is “parked” with GoDaddy — perhaps by Jenner? We’ll just have to wait and see.
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