Fans Are Praising PrettyLittleThings for Featuring Clothing on Plus-Size Models
It’s a no-brainer that the same piece of clothing is going to look different on different bodies. Online shopping is already an exercise in risk, but for plus-size shoppers, there’s also the added need for a good imagination. Clothes are typically photographed on sample size models, who have measurements far from folks who make up the majority of the population. For the rest of us, it means mentally Photoshopping a dress that’s depicted on a model onto our own bodies. Thankfully, retailer PrettyLittleThings is calling an end to the madness. The fast fashion site has started modeling its clothes on both straight size and plus size models. That’s right: The same dress, on two different body types.
Fans first noticed PLT’s new initiative with the launch of Hailey Baldwin’s holiday collaboration. Instead of only showcasing the clothes on Baldwin’s supermodel frame, PLT also shot every item in the collection with a plus-size model. For some items, both models even appear side by side.
For others, there are additional slides for the plus-size model. But the effect is the same: Plus-size shoppers will be able to see how a garment looks on a body more similar to their own.
Fans on social media thanked PLT and called on other brands to follow their example. One fan tweeted, “i absolutely LOVE how @OfficialPLT hailey holiday campaign has plus sizes for all the outfits hailey wore.” Others are celebrating the brand’s inclusion of more models of color.
This is certainly an exciting and noteworthy step made by PLT, but as anyone who has tried to shop for plus-size clothes online will know, there’s still work to be done. As one fan put it on Twitter, “Why should this be an amazing thing and not the norm? Shouldn’t discriminate against any size be it bigger or smaller.”
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